What you might read about 2010 in 12 to 24 months

After about a decade of discussion and failed initiatives the "online identity" issue was finally solved when Microsoft bought Twitter. Since then 80% of the internet population uses their Twitter-name to log on to their e-mail, the online version of Microsoft Office and all other websites based on Microsoft technology. "@myname" has become the new universal way to identify people, and now we can use online banking applications with it, consult healthcare data and get access the popular events such as the MTV awards.

Shortly thereafter Microsoft rolled out the first real behouviour-based promotion campaign for Axe, the popular deodorant by Unilever. A sharp target group was defined: single heterosexual males aged between 16 and 32 with an average household income of +- 32% around the median of the their country. Those who live within a 50 kilometer radius of a shop that carries Axe in their assortment were by means of Twitter involved in the biggest sampling action ever. The campaign was a huge success, 100 million consumers were thrilled and had themselves spoiled by Axe.

Shortly after the campaign went live, President Obama expressed his concern about the privacy aspects of these new marketing techniques. To avoid that Microsoft would abuse their newly acquired power, they were forced to sell 25% of their shares at a reduced price to the United Nations, which means they acquire total controll over the company.

In the mean time a once-leadine worldwide media group has sold the majority of their shares to Microsoft in an ultimate attempt to avoid bankruptcy. All publications were migrated to a new digital media-store that is only accessible through Windows-based tablet computers and e-readers.

Facebook continued their succes and were the only real online power standing up to the Microsoft-Twitter tandem. But success took it's toll. The company was forced to open up their databases to the European Union after a terrorist attack whereby European President Herman Van Rompuy only just escaped from death. The "European Defence Agency" invested in startup company Attentio and uses their technology to permanently monitor potentially dangerous activities on Facebook.

Now that privacy online seems to have totally disappeared, the geek-community is looking for ways to stay in contact online but out of sight of Big Brother. Read more about the result of this quest in upcoming articles ...

Prezi presentation on Social Media Sessions #4

Yesterday we had the fourth edition of our "Social Media Sessions" and I'm really starting to get into Prezi. Especially as the presentation is now "portable" through embedding, as you can see below.

The video of the session will be available soon on the social media sessions site.

Fascinated by how SAP embraces the concepts of social networking

In fact it's Business Object, which was recently acquired by SAP, who is building tools that take the concepts of social networking into a business to business environment. Check out this video, not exactly what you need in a 35-person agency, but a real efficiency boost for large corporations.

Wolfram Alfa thinks I might be Eisenhower

I still have to discover the true power of Wolfram Alfa, but it's kinda fun to play with.

Rounding up the Tesla test findings ...

The Tesla test drive was organised at the occasion of the "Top Marques" show where a line up of super cars were put on display. The relatively small room (for a car show that is) was packed with Aston Martin's, Lambo's, concept cars and tuned models ranging from Bentleys to an old Mini. Among all of these wide-bodied dreamcars the Tesla roadster looked like a go-cart somebody had foregotten. It's a good looking little car but not impressive at all compared to e.g. the Koenigsegg. However, the Tesla was the only series build (20 pieces per day) full electric car on the show.



The Tesla roadster is based on the Lotus Elise, hence the similar look. Because the car has been redesigned completely to house the electric motor and batteries, the production model today only has about 10% Lotus blood left. Still, a 1,86m guy like me needs to demonstrate some flexibility to get in. Once seated however the two-seater is quite comfortable. Switching on the engine takes a small procedure with the brake pushed down (turn key, wait for car to wake up, twist key once, no sound), next shift into gear (one gear only) and you're ready to roll. And this is where an amazing experience started.

I let go of the brake and the car slowly rolled away without making a sound. Gliding into the city traffic passing a line-up of muscle cars we once again remained unnoticed. Everybody looked at the guy desperately trying to keep the engine of the Lamborgini running while he moved the thing off the parking and at the same time one of the many Ferraris in the traffic jam competed for even more noise. And the Tesla, the Tesla whisked by like a ghost. Appart from the tough steering at low speeds (no comfortable assistence) the roadster is child's play to drive. Push down the peddle and it rolls, take off your foot and it slows down quickly while using the energy to charge the batteries again.

Out of the traffic and on to a deserted uphill road the Tesla really came to life. This is when the go-cart transformed into a bumper car on speed. Do you remember that feeling sliding back in your seat when your dad took you in the bumper cars for the first time, well that's exactly what you feel when you hit the gas (well, electricity) launching the Tesla. The electric engine gives 100% torque from the first instance, and that is an amazing experience for someone used to revving up a combustion engine to get it to it's optimal torque level. Good thing the traction controll kept me right where I wanted to be (in the first lane). In seconds the sports car hit the 100km/h mark and the only sound I heard was wind, fabulous.

It feels like this is what cars were always meant to be. Everything about the Tesla is logical and simple. Torque when you need it, no noise, no pollution. No mechanical parts so the the engine is expected to keep up for about a million kilometers. Maintenance is only really needed to check stuff like suspension, tires, etc. The only weak point is the battery, although Tesla has done a decent job. It lasts for about 340km and is recharged in 3,5 hours. Largely sufficient for say 90% of the time. But it will not take you to the South of France and after 5 years or 150 000 kilometers it needs to be replace (at a 10 000 euro cost). But at the same time you only consume 10 euro of electricity to get a full battery.

So am I going to buy a Tesla? I guess I will. I'm almost sure I'll go for the Model S but if I can find a way to finance it, I would love to get my hands on a roadster. Of course the roadster is a great car for spoiled car lovers, not your friend for daily commutes. The Model S however, will be considerably cheaper and offer everything a good housefather needs. I just need to decide what I want to be ...

Posted via email from My Tesla

It's like a botsauto on speed

Sent from my iPhone

Posted via email from My Tesla