I got myself into a debate about Net Promotor Score over on the Attentio blog. After I had read a post from Simon I added my pragmatic take on the matter and rather quickly Tim Keiningham responded back. So I did away with my good intentions to make this a no-laptop-day (a bit of iPhone at the most) and continued the debate.
Ideally Mr. Reichheld would mingle in the debate ... let's see whether he follows the blogosphere. I think he owes this to his public, especially as I'm a member of the "I am a Fred Reichheld Groupie" group in Facebook :)
Go have a look and throw in your idea (here on on Simon's blog).
1 comments:
Hi Bert,
I saw your comment on the Attnetio blog and posted this reply:
I wanted to follow-up on a comment Bert made: “The solution? Can somebody set up a debate between the two opponents so they can discuss at length. Make it a (video)Podcast so there is no time limit at all.” I am a co-chair on the Research & Metrics Council for the Word of Mouth Marketing Association and we have set up a panel for precisely this kind of discussion at the Research Symposium on 13 November. Rather than a debate between two opponents we broadened the panel to include some other voices. You can view the agenda here: http://www.womma.com/research3/agenda/ Confirmed speakers are Deborah Eastman from Satmetrix; Tim Keiningham from Ipsos; and Matt McGlinn at BzzAgent. We’ll also be having a speaker from a company who has used the net promoter approach in their company. Given the interest in this topic I’ve asked WOMMA to make the audio recording available on their website after the event, which they agreed to do.
So not exactly what you were asking for but something close :-)
Walter Carl
Co-Chair, WOMMA Research & Metrics Council
Chief Research Officer, ChatThreads
Asst. Professor, Northeastern University
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