Me happy biker

Since last friday my brand-new bike has taken the 1000km hurdle and is now officially "gerodeerd". So I had lot's of fun in the Ardennen this weekend with the Sammy's Angels ((ex-)Samsonite employees riding a bike). Tx Wim for the picture.

BMW Gina: Context over Dogma

Something to think through over a glass of single malt ... BMW thinks out of the 'carosserie':

Inspiration, anyone?

New movie by the guys at Microsoft Advertising, great work. Although it misses the novelty that 'bring back the love' had. This one is more directed at 'traditional' agencies who still don't really get the interactive thing (like most). It's cool to make fun of these nitwits and I guess it conveys the message, but still ... I prefer bringing the real message directly rather then indirectly, like they did the first time.

Inspiration, anyone?
by geertdesager

ONE Agency makes 1000 Zonnen shine online

Shared by Bert
Read the last paragraph!

Gent, 6 June 2008 – 30 May saw the launch of the VRT's '1000 Zonnen' website, designed and developed by ONE Agency in collaboration with the VRT.

At www.een.be/1000zonnen or www.radio2.be/1000zonnen, fans of '1000 Zonnen en Garnalen' can get interactive and contribute to this year's series, which goes by the trimmed-down name of '1000 Zonnen'. Users are invited to upload photos and videos onto the SunTube and are able to vote and comment on other users' contributions. Each day, Eén selects the video of the day, which is then aired on the following edition of the TV programme '1000 Zonnen'.

The interactive agenda allows surfers to both search for events and post information about summer happenings they recommend. With the online 'Reportages' gallery, '1000 Zonnen' followers can enjoy previous broadcasts of not only the '1000 Zonnen' TV programmes but also the Radio 2 '1000 Zonnen' reports.

ONE Agency was responsible for the design and development of the website, which bears all the hallmarks of a classic web 2.0 cross-media platform featuring rich-media applications and tools for interaction.

"This project is a perfect illustration of how ONE Agency is putting the various media (TV, Radio, Newspapers...) on the Social Media path. These media are in the ideal position to create a social dynamic with the user, thanks to the power of their offering" explains Jo Caudron. "In the same way as many other ONE Agency realisations (such as connectr.be, carchannel.be, gezelligstefamilie.be) this project demonstrates a foretaste of the platform currently being developed by ONE Agency, which is designed to get Social Network sites up and running quickly and efficiently."

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Source: http://www.one-agency.be/news.php?vid=505

The clowd

Shared by Bert
Looking for a great story to freak out your mom and dad ...? Read this. Privacy and attention metadata are will be so crucial in the near future, it's time I invest in a company that tries lever it (that is, if I had the money to do so).

So, very soon, you will own a cell phone that has a very good camera and knows where you are within ten or fifteen feet. And the web will know who you are and who your friends are.

What happens?

Well, when you take a photo, you can automatically send it to the clowd. The clowd can color correct and adjust the photo based on the million other photos it has seen just like this.

The clowd can figure out that this was the high school graduation (same time, same location), and realize that you were there with fifty of your closest friends, and automatically group the photos together... leaving out the people it's obvious you don't like.

The clowd can also find pictures taken of the same person, but by other people, and show them to you. Or cooler still, introduce you to those people. So, you take a picture of Keith Jarrett at Carnegie Hall and the clowd introduces you to other people who took his picture in ther places. (No, you shouldn't have to tell the clowd it's Keith, it should know. But yes, you will opt in to all of this... you ask before it takes these matchmaking liberties).

Wait. Alex suggests that this is the yearbook of the future. What an antiquity the yearbook we all own is. What happens when every student builds her own yearbook all year long? The clowd grabs your pictures, your friends' pictures, pictures that the group has admired. It grabs the teachers you've written about, but leaves out the ones you've never interacted with. And everyone gets a different yearbook, of course.

PS your privacy is fairly shot. See a dangerous driver? Send a video snippet to the clowd. The clowd collates that with a bunch of other shots of the same driver... busted.

And the clowd also knows where you are, camera or no camera. So it can tell you when your old friend is just two gates away from you, also wasting time at the airport waiting for her flight. Or it can do Zagats to the ten thousandth power by not only suggesting the best nearby restaurant (based on your food circle of friends) but can also integrate with Open Table and only recommend restaurants that actually have room for you. Or it can let restaurant owners do yield management and find you a table at a good enough restaurant at the best possible price...

This is going to happen. The only question is whether you are one of the people who will make it happen. I guess there's an even bigger question: will we do it right?

(Seth Godin)

The Big Bang Theory & Oudenaarde (Belgium)

@Corneel hooked me up with the most hilarious show in years: "The Big Bang Theory". It's not on any Belgian (or European) channels but you can for sure find it online.

Recently I noted a picture on the wall in appartment (the kitchen more precisely) that is a vintage poster for a local beer in my hometown (Oudenaarde) in Belgium. Where the hell did they get the idea of putting up a poster for "Petre Devos", a beer that no longer exists. It's even got the ancient way of writing the name "Audenaarde" at the top. Nothing geeky about that. It really beats me.

Anybody got an idea where this comes from?